James Mason versatility lends itself to the world of fashion, where he shoots front of house, backstage, campaign's, a presentation or a lookbook. He has been in-house for woman wear daily, the industry bible for fashion for over 10 years and has covered London Fashion Week season upon season for many years. His documentary approach coupled with an editorial eye allows for a fresh and creative twist on his images, that can be seen in the press, online and in print worldwide.